7 reasons why Trademarks are crucial for your business

Just like your name is your identity, the trademark of a brand is its distinguishing factor.A trademark can be anything related to your brand which makes it the differentiating factor.It could be the logo, the image, the name, the phrase, the design or the colour. Famous trademarks like the McDonald’s golden arch create a lasting impression in the consumer’s mind which aids in brand awareness and recall.Trademarks are important for your business. The following are the 

advantages of having a unique trademark

1.) It makes your brand unique

2.) Differentiates the brand from competitors

3.) Protects product's name

4.) Has a lasting effect forever

5.) Protects your Brand's identity

6.) Adds value to the brand

7.) Grows your business

 

Trademark registration in Ahmedabad, Mumbai, Delhi, Kolkata and Chennai is done by filling the form TM1 manually at the registered offices. The alternate option would be to do an online trademark registration. 

Trademark registration is a huge value add for the company and let me elaborate how trademarks help the business grow.

 

1.)  It makes your brand unique

A trademark such as a logo or a caption goes a long way with the brand. The Nike tick mark triggers a visual memory of the brand and an immediate recall. It scores high on the unique quotient.

 

2.)  Differentiates the brand from competitors

A trademark has a unique way of setting your brand aside from competition. A half bitten silver apple silently sets the mobile apart from any other competing brand.

3.)  Protects product's name

The trademark ensures that your identity is protected and gives a tough competition to others.

 

4.)  Has a lasting effect forever

 

A trademark is like a birthmark of a brand. It is unique to you and stays on forever.

5.) Protects your Brand's identity

Let’s take the beverage industry to cite an example. Not many can differentiate between the taste of Pepsi and Coca-Cola. And yet, both these trademarks have a unique appeal which the audience can easily relate to and identify. The product may not be a distinguishing factor for many people but the brand appeal certainly is.

 

6.)  Adds value to the brand

Trademarks add an intangible value to your brand. Yes, they do! And as the brand equity rises, so does the trademark value

of the brand.

7.) Grows your business

A trademark can grow your business. The largest FMCG players in India such as Unilever and ITC cash in on the trademark value. The product portfolio has diversified into several categories which are doing so well only because the consumer tries the product because of the brand value. This value incrementally grows your business and helps the company at large.

 

A Disney, is a Disney today because of the differentiating trademark envisioned by Walt Disney which has made it so unique and the brand boasts of a brilliant past and a bright future solely because of the brand equity associated with the registered trademark.